Assigning a specific name and logo to a product is what we call a brand, and marketing of that specific brand is known as branding. Brand phobia is one of the major causes of over-spending. Branding is a way of attracting people to buy expensive products with less value for money.
Branding is all about playing with the mindsets of humans as it is quite similar to hypnotizing males and females by attracting them. People tend to use several features to classify themselves as belonging to a specific group commonly known as “Brand Conscious People”
Brand lovers are always found comparing the color, texture and durability of a branded product with a non-branded product. Brands are expensive and sometimes unaffordable especially for common people. The menace of Brands is alarmingly spoiling the socio-cultural values as it is nothing else than showing off one’s wealth and status. Branding is basically the art of leading the minds of common people to a point where they are not able to imagine the goods other than expensive brands.
Capturing Females in the cob-web of branding is a “piece of cake” for the companies that are selling branded products as females have more urge to have something different, unique and stylish among their circle; no matter how much expensive the said product is. Whether it is a matter of dress, shoes, watch, cosmetics, hand bag or jewelry; their thirst of looking distinguished is not quenched until they are not done with purchasing a branded one.
The effect of branding is rapidly penetrating into the society; leaving its long-lasting imprints in the minds and souls of the people. A product is valued less, if it does not tagged with a renowned brand name with it. Competition is so high that the companies have to use various selling techniques like promotional messages, Facebook campaigns and sales discounts so as to sustain and survive in the market of ever increasing public demand for brands.
Even the Inflation has failed to transmit its impact on the sales of branded products.
Women have become so obsessed, that they happily spend their savings on “Sales” instead of spending them for some other productive activities. They are not only stuck into brand consciousness themselves but knowingly or unknowingly routing it to their kids thus spoiling the next generation without realizing the fact that branding has nothing to do with their personality or career development.
Non-branded products can also be attractive, but people don’t like to buy them as these products do not stand among the list of those, considered to be status-symbols. Everybody is busy in putting his/her untiring efforts towards excelling (in the race of impressing others) with branded outfit, luxurious vehicles, unique and expensive cell phones and distinguished lifestyle.
The Brand phobia is not confined to the females only
The males are equally contributing towards this profanity; chasing their urge for branded shirts, ties, studs and watches. The difference between the price of a branded and a non-branded product is almost 1:4 in various cases. To survive in the society of brands respectably, replica has been introduced in the market, that truly negates the statement “Original is always better than copy”.
It’s all about setting the mindset of the people with the help of media making them realize that brand is not the only way to surpass others. A person having the aesthetic sense can easily notifies his/her presence in society and it has nothing to do with using branded and expensive products.